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A senior-led consultancy delivering strategic communications and community engagement for the organizations shaping healthier, safer, more equitable communities.
Strategic communications planning that integrates audience insights, messaging, and engagement to help organizations advance communication initiatives.
Support for designing community-centered outreach and engagement approaches that build trust, foster participation, and strengthen relationships.
Comprehensive project and program management services to ensure initiatives are delivered according to plan and with measurable impact.
Develop and execute theory-based and audience-informed programs and campaigns that shape understanding and support behavior change.
Develop culturally responsive and inclusive strategies, messages, and resources to engage diverse communities effectively.
Let's dig into the data to understand what moves your audiences, then translate those findings into smart messaging and positioning that lands.
Support for identifying and engaging key partners, stakeholders, and decision-makers to advance initiatives.
Counsel and support for organizations seeking to strengthen positioning for partnerships, funding, and growth.
Strategic communications planning that integrates audience insights, messaging, and engagement to help organizations advance communication initiatives.
Support for designing community-centered outreach and engagement approaches that build trust, foster participation, and strengthen relationships.
Comprehensive project and program management services to ensure initiatives are delivered according to plan and with measurable impact.
Develop and execute theory-based and audience-informed programs and campaigns that shape understanding and support behavior change.
Develop culturally responsive and inclusive strategies, messages, and resources to engage diverse communities effectively.
Let's dig into the data to understand what moves your audiences, then translate those findings into smart messaging and positioning that lands.
Support for identifying and engaging key partners, stakeholders, and decision-makers to advance initiatives.
Counsel and support for organizations seeking to strengthen positioning for partnerships, funding, and growth.
About
Candice Watkins Robinson, MA, is a Washington, DC–based consultant whose experience spans two decades and includes senior roles within leading public relations agencies where she led health communications for state and federal government, professional associations, and healthcare companies. This experience also includes roles in public health education, where she aligned messaging and community outreach to support informed decision-making.
A skilled project manager and strategist, Candice has overseen campaigns and programs addressing critical health issues, including maternal mortality, adverse childhood experiences, diabetes, chronic disease management, emergency preparedness, and food insecurity. Prior to founding Power of Public, Candice was Senior Vice President and Director of Multicultural Marketing and Communications for Hager Sharp, where she delivered high-impact results for organizations including the American Academy of Sleep Medicine, the Centers for Disease Control and Prevention, and the U.S. Food and Drug Administration.
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The following cases and clients are drawn from Candice's agency and in-house work, prior to founding Power of Public. Each project represents a different kind of challenge and a commitment to communications that move people, communities, and organizations forward.
Advanced a national maternal health campaign to raise awareness of urgent maternal warning signs by guiding agency-level strategic planning and implementation.
Read the story →Implemented a national awareness campaign to elevate the health benefits of sleep among adults and primary care providers.
Read the story →Helped local government agencies equip residents with skills to support one another in the earliest moments of an emergency.
Read the story →Tell us about your project or interests, and we will be in touch.